The new North Country Mall in Punjab is a great example. Malls today view diversity differently – not just a very wide variety of retailers, but a planned selection of retailers organized to provide convenient shopper access. Historically, shoppers seeking a specific product or category were forced to search the mall for their items – a tiring, frustrating experience. Large open areas with comfortable soft furniture and decorative touches transform a day at the mall into a relaxing, pleasurable experience. Forward-thinking mall developer Westfield Group worked with tvsdesign to develop a comprehensive amenities package for the furniture, area rugs and accessories in its 57 U.S. Modern mall design focuses on the consumer first, because uncomfortable consumers mean fewer footfalls and declining business. Only the occasional hard bench was provided to allow shoppers some rest. Traffic flow was constricted, with a single entrance/exit and crowded, dead-end corridors. These factors match up well with the criteria we at tvsdesign use when identifying needed renovations for malls that are beginning to show their age.Įarly malls designed to create the most retail space with the least cost. There are six factors that affect a mall’s success: comfort, diversity, luxury, mall essence, entertainment and convenience. That means that shopping centers built before 2004 probably don’t provide the amenities and shopping environment or international fashion brands younger, more affluent consumers are seeking. The average lifespan of a retail mall design globally is about seven years, and probably shrinking.
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